Why Become a Member?

There are at least two main reasons. From a geopolitical perspective, our country is not a leading player on the international scene. The recent spate of acquisitions targeting Italian expertise in all business sectors is proof of this. And the audiovisual sector is not immune. We have seen major multinational companies arrive in Italy and acquire important assets in the national audiovisual industry. Other large corporations are waiting in line.

So, this is the first reason: join PRAUD to build a dam, to prevent corporations from dictating the agenda (and prices), and to ensure our assets remain Italian.

The second reason is simpler. A strong association gives us a louder voice at the national level. It helps us to: protect our line of work; communicate with clients, both old and new, with more authority; lobby political bodies; and put forward concerted and collaborative contracts and business models.

Become a member of the Italian audiovisual sector’s first and only national association.